Are you ever wondering if your employee satisfaction survey or market research can be improved? Are you asking the right questions? Using the most relevant response options? In the right order? Is your sample representative? Is your sample large enough to draw valid conclusions yet small enough to be cost effective? Are you obtaining the data that reflects your organizational needs? How best to analyze and use the data?
Working with various surveys in different organizational settings I saw that often the basics are overlooked: like are the answer options exhaustive and mutually exclusive, what is the ratio of open to closed questions? Are too many items used to measure a concept leading to non-response?
If you are looking for improvement in the survey lifecycle and the quality of the surveys you use drop a line.